Head-to-head
Mailchimp vs Brevo (formerly Sendinblue)
Features, strengths, and a clear verdict for teams choosing their stack.
Email MarketingEmail/Marketing Automation
The quick verdict
Winner
Brevo
“Brevo wins for multi-channel and transactional value; Mailchimp wins for mainstream brand email UX and templates.”
Feature matchup
| Feature | Mailchimp | Brevo (formerly Sendinblue) |
|---|---|---|
| Multi-channel SMS/WhatsApp | — | ✓ |
| Beginner email UX & templates | ✓ | ✓ |
| Transactional email | ✓ | ✓ |
| CRM-lite contacts | ✓ | ✓ |
| Aggressive entry pricing | — | ✓ |
| Brand design toolkit | ✓ | — |
Mailchimp
Pros
- ✓Well-known, easy campaign experience
- ✓Strong creative and template ecosystem
- ✓Fine for general SMB newsletters
Cons
- ✕Multi-channel and transactional value lag Brevo
- ✕Automation for complex funnels is limited
Brevo (formerly Sendinblue)
Pros
- ✓Email + SMS + WhatsApp without patchwork
- ✓Competitive pricing including transactional
- ✓Landing pages and CRM-lite included
Cons
- ✕Brand polish and mindshare trail Mailchimp
- ✕Less 'default' for pure creative teams